innovation-adoption model
- innovation-adoption model
/ɪnəˌveɪʃ(ə)n ə'dɒpʃ(ə)n ˌmɒd(ə)l/ noun
a model that shows the stages in the adoption process for a new product by a consumer, which are: awareness, interest, evaluation, trial, and adoption
Marketing dictionary in english.
2015.
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